JCushing
04-19-2004, 05:04 AM
I am trying to locate information on the global awareness of athletes, celebrities, etc. to aide marketing decisions re: possible sponsorship opportunities.
Is anyone aware of any syndicated studies that can show the awareness, likability, etc. of celebrities on a global scale? For example, all other factors being equal, would my dollars be better spent with Lebron James (well known in the US) or David Beckham (less known in the US, but huge in Europe and other countries).
Any suggestions are greatly appreciated.
Is anyone aware of any syndicated studies that can show the awareness, likability, etc. of celebrities on a global scale? For example, all other factors being equal, would my dollars be better spent with Lebron James (well known in the US) or David Beckham (less known in the US, but huge in Europe and other countries).
Any suggestions are greatly appreciated.