Job advancement and increased earnings generally go to those who can increase a company's innovativeness, customer loyalty and growth. Here's a forum to show off your change management, leadership and communications chops as well as your core methodological skills. I'm looking forward to learning from colleagues here! If something you did resulted in improved company performance, brag about it now!
I suppose "don't talk price" is a sacred cow to all of us who believe in upscale positioning. But while I was a researcher for a theme park, - The christmas program didn't perform to expectations - So I sent researchers downtown with a questionnaire and a brief to talk to people. The "talk to people' part was what got results, confirmed by changing the questionnaire to address the point below. - The finding: Because the ads didn't mention price, potential customers assumed that the price was the same as in summer. But because part of the park was closed in winter, the price had been reduced (halved). - The recommendation: Do talk price, because otherwise the customers over-estimate it. - The result: the next year, Christmas program revenue increased by $1 million. The program itself and the volume of advertising were the same as the previous year, so it's hard to attribute the difference to anything else than the copy change to tell the price.
