Brand research course?
I´m looking for a short course/seminar in Brand Research (positioning, diferentiation, etc).
Any sugestions or recomendations in USA?
Thanks in advance
I would suggest looking through the archive of discussions on our forum about brand and branding research. I hesitate to toot our own horn, but the reality is we have some of the most experienced and talented practitioners in the field participating regularly in state-of-the-discipline discussions. Reading through these posts will give you the equivalent of what you would learn in a specialized MR college-level course on branding and certainly more than you would get from a seminar or conference. Additionally, if you have questions about the material you read in the archive, you can ask specific questions, and often get answers from the original authors.