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Thread: Brand research course?

  1. 03-20-2008, 10:51 AM #1
    allan
    allan is offline Apprentice
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    Default Brand research course?

    I´m looking for a short course/seminar in Brand Research (positioning, diferentiation, etc).
    Any sugestions or recomendations in USA?
    Thanks in advance
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  2. 03-27-2008, 06:46 PM #2
    Philip Moore's Avatar
    Philip Moore
    Philip Moore is offline Knight
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    Default You're here

    I would suggest looking through the archive of discussions on our forum about brand and branding research. I hesitate to toot our own horn, but the reality is we have some of the most experienced and talented practitioners in the field participating regularly in state-of-the-discipline discussions. Reading through these posts will give you the equivalent of what you would learn in a specialized MR college-level course on branding and certainly more than you would get from a seminar or conference. Additionally, if you have questions about the material you read in the archive, you can ask specific questions, and often get answers from the original authors.

    Welcome
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