What is the best marketing mix for research?

[careguy]

Hello,

Guys, what's the best marketing mix element to be used in marketing reseach? Could you tell me why and how too, please?

I am in between product and target market!

What do you think guys?

Thanks

[jjjjherm]

Hi Careguy,

I am not sure what you mean by marketing mix?

Are you looking to decide on how to best advertise your marketing research services an understand the impact or ??

Alternatively, are you looking to understand which media elements (TV, Radio, Print, Online attribution) should be used by an advertiser and which "mix methodology" is best?

[shahzaib]

Hi,
I can't understand mix marketing ?
please tell me, what is mix marketing ?

[amitm]

You mean marketing mix?

[ruthevans41]

I was wondering what the marketing mix actually means, have never heard or read it in any of the books earlier.

[YoannaColibri]

The marketing mix is a business tool used in Marketing Strategy products. The marketing mix is often crucial when determining a product or brand's unique selling point (the unique quality that differentiates a product from its competitors), and is often synonymous with the 'four Ps': 'price', 'product', 'promotion', and 'place'. However, in recent times, the 'four Ps' have been expanded to the 'seven Ps' with the addition of 'process', 'physical evidence' and 'people'.[1] Recently, 'four Cs' theory is also in the limelight

[ruthevans41]

There are four marketing mix elements in research, also called as 4ps:
Purpose [why it is being done]
Population [The target audience, customer or player; the users or non-users]
Procedure [How should the study be conducted]
Publication [writing and presentation style]
These elements assist you to design or evaluate marketing research studies.

[dSearchison]

market survey companies, such as dSearchison, generally employ qualified market research associates and market analysts with extensive experience in market research and survey. Leveraging their vast experience and profound knowledge, these analysts are able to come up with industry reports containing detailed analyst view, overview of the market with opportunities and challenges that exist therein, besides the latest news surrounding the specific industry they are researching on. For more information: http://www.dsearchison.com